(Solved) : Bussiness Assignments . . .
Question Description
Pleases be sure to do all parts and follow the instructions
Part One
Countless entrepreneurs start businesses with a goal of helping others. Though many will call themselves social entrepreneurs, this title is somewhat debatable because the term social entrepreneurship is not well defined. In this assignment, you will create a definition for social entrepreneurship.
Before beginning this assignment, read “Social Entrepreneurship: The Case For Definition” and “Social Entrepreneurship.”
Write a 500-750-word essay with the following components.
- Outline your definition of social entrepreneurship based on the articles.
- Indicate whether or not you believe your venture could be considered social entrepreneurship. Explain.
- Illustrate the importance of societal wealth ventures, social responsibility, community outreach, and giving back to the community in order to ensure balance between private and societal interests.
Part 2
Please read the attachment and on this part I only need you to do about two slides and a reference on what I highlighted because this is a group assignment
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes where you:
- Define a target market with segmentation criteria for the product that your team selected in the Week 2 Learning Team assignment.
- Create a digital advertising strategy including two sample banner ads and a mock landing page.
- Create three mock web ads with specifics of where they will be placed along with budget for a 2-week advertising campaign.
Part 3
Read the story on the attachment before you begin on this part
Write a 1,050- to 1,400-word paper and answer the following questions:
- Why were both Jeff and the former BYU student unable to create a profitable AdWords campaign to sell the Orabrush?
- Once Jeff had optimized the orabrush.com site and the YouTube video messaging, what was Orabrush.com’s average value per visitor (to the YouTube video, not the homepage)?
- If you were Jeff and you decided to run Facebook ads for Orabrush, would you send them to orabrush.com or to the YouTube video?
- If online advertising and sales were profitable, why did Jeff still want traditional retail distribution for the Orabrush?
Part 4
Read the following scenario:
You are the CEO of Bonner, a U.S.-based farm equipment corporation. Bonner recently announced the release of an innovative new tractor with technology based on a patented invention developed by Bonner’s engineers. Bonner’s vice president, who is aware of the upcoming product offering, bought 100,000 shares of Bonner stock prior to the announcement. You found out about the vice president’s stock purchase on the day of the announcement.
One week after the announcement, Bonner received a letter from a German farm equipment corporation, accusing Bonner of patent infringement based on the new tractor’s technology.
Bonner’s board of directors asked you to assess the vice president’s liability for the stock purchase and the company’s options for resolving the German corporation’s patent infringement claim.
Prepare an infographic for the board (e.g., Piktochart®, Publisher, Glogster®, Microsoft® PowerPoint®, etc.) in which you discuss the following:
- Compare the resolution of the patent dispute in a U.S. court with the resolution of the dispute using the World Intellectual Property Organization’s (WIPO) dispute resolution program. Search the internet to review WIPO’s dispute resolution program. (Information about WIPO’s dispute resolution program may be located on their website by searching the Internet for WIPO).
- Assess the liability of Bonner’s vice president for purchasing the corporation’s stock prior to the announcement of the new tractor.
- Assess whether Bonner has any legal or ethical duties to disclose the stock purchase, and if so, to whom?
- Discuss risk management procedures Bonner can adopt to avoid or reduce situations like these from happening in the future.
Create a 350- to 525-word letter in response to the German farm equipment company in which you:
- Explain why Bonner is the owner of the invention
- Discuss the intellectual property rights owned by Bonner in the invention
- Suggest a method of dispute resolution (e.g., arbitration, mediation, litigation, WIPO dispute resolution), why that method would be desirable for resolving the dispute, and how and where the dispute resolution should be held (United States, foreign country, online, etc.).
Cite a minimum of two references.
Format your assignment according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
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Answer to Bussiness Assignments . . .
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