(Solved) : Branding And Brand Extensions . . .
Question Description
https://www.bloomberg.com/news/articles/2019-04-25/lululemon-targets-fitness-crowd-with-line-of-grooming-products
This is a new discussion on branding and brand extensions.
Question One
• Based on the attached article and your knowledge of the brand, what is this brand’s promise to the consumer?
Question Two
• How is this brand positioned in the marketplace?
Question Three
• Do the brand extensions make sense with this brand? Why or why not?
Respond to Peer(s)
• Read and respond to at least two of your classmates’ posts.
Expert Answer
Answer to Branding And Brand Extensions . . .
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