(Solved) : Brand Management Brand Communication . . .
Question Description
Purpose of Assignment
The purpose of this assignment is to help you create and maintain a brand image that appropriately reflects your small business.
Assignment Steps
Write a 1,050 to 1400 word paper in which you address the following:
- Answer the following questions: FOODTRUCK
- What makes your product or service unique?
- What is your market niche?
- How would you describe your company?
- How strong will your presence be on social media? Which platforms will you use? Why?
- Outline the perception that you want consumers to have about your brand when they first see it, and explain your reasoning.
- State the top three specific challenges to your business (based on Chapter 11 in your textbook and the readings on challenges to brand identity.)
- Describe how you plan on meeting and exceeding potential challenges to the creation of a good brand for your business.
- Explain how your closest competitor’s brands are similar or different.
- Evaluate how effective your brand is against your competitor’s brands through an analysis of strengths and weaknesses.
Part 2
There are many ways to share your ad whether in print, in person, on the Internet, through networking, or on-the-air.
In an effort to get to know your market and community, you recently attended a networking function in your geographic area and bumped into a radio producer that features small businesses on a local AM channel. His show focuses on new and upcoming businesses in the area.
This generous radio producer has given you a free-of-charge opportunity with a short, radio commercial to discuss your company brand and what it means to your customers.
Assignment Steps
Create a 60-second branding radio commercial using ONE of the following:
- an audio recording
- a written (in MS Word) radio script.
Include the following in your commercial:
- The name of your small business. (CHEAP EATS)
- Your company’s product(s) or service(s). (A FOODTRUCK)
- Your brand and what it means to you. EVERYTHING
- What you want your niche market to see and feel when the market is exposed to your brand.
Click the Assignment Files tab to submit your assignment
Expert Answer
Answer to Brand Management Brand Communication . . .
OR